From the World Cup to betting. Paul, psychic octopus, is back.

BATEU BET

While the country was being flooded by foreign betting brands — some fair, some not — BateuBet arrived with a different proposition. And it brought back a character the whole world already knew: Paul, the psychic octopus from the 2010 World Cup. This time, not just to predict matches, but to remind everyone that betting should never drown you. Turning responsibility into entertainment and putting BateuBet at the heart of global sports pop culture.

On social, responsibility became the loudest voice, with famous players side by side with people who had never placed a bet before. All speaking the same language: conscious play.

While the country was being flooded by foreign betting brands — some fair, some not — BateuBet arrived with a different proposition. And it brought back a character the whole world already knew: Paul, the psychic octopus from the 2010 World Cup. This time, not just to predict matches, but to remind everyone that betting should never drown you. Turning responsibility into entertainment and putting BateuBet at the heart of global sports pop culture.

On social, responsibility became the loudest voice, with famous players side by side with people who had never placed a bet before. All speaking the same language: fair and conscious play.

CREDITS:
AGENCY: ZMES
CREATIVE TEAM: Bruno Souto, Kirkeris, Mariana Mancia, Antônio Sandes, Daniel Ottoni, Marcos Souza and great team. CREATIVE DIRECTOR: Daniel Ottoni
ACDs: Antônio Sandes, Mariana Mancia